Millennium Park 20th Anniversary Season Marketing Toolkit
Millennium Park > Marketing Toolkit
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We're excited to have you as a partner for the Millennium Park 20th Anniversary Season! Below are logos, links and more to help you or your organization promote your involvement. We will be updating this online toolkit with assets, including new photos and videos, in the coming weeks.
If you have social media questions, please contact Mark Hackman at JMark.Hackman@cityofchicago.org.
For Communications/Marketing questions, contact Madeline Long, Madeline.Long@cityofchicago.org.
Your Digital Media Checklist:
Official Hashtag: #MillenniumPark
(Capital 'M' and 'P' with the remaining letters lower case)
The more this hashtag gets used, the more influential it becomes! Feel free to include it at the bottom of your posts, separate from your descriptions, OR in context of your copy. (i.e. "Join us at the #MillenniumPark 20th Anniversary Celebration!")
Tags and Social Media Accounts:
Be sure to tag Millennium Park in your content so we can see and amplify your message!
Find Millennium Park on:
Additionally, when the platform allows, also consider adding the Park's Location Tag in your posts when appropriate.
Links:
Refer your audience to MillenniumPark.org for up-to-date info including additional event dates, architecture and landscape details and accessibility information.
Refer back to this page soon for the official event page and Facebook event.
Logos:
Please include the City Logo AND the Millennium Park 20th Logo on all your marketing materials. Space permitting, the DCASE logo should be included as well.
**ALL marketing and press materials must be shared with DCASE for approval. Please provide 48 hours for review. Thank you!**
Access a visual example of logo placements (PDF)
City of Chicago Logo with Mayor’s name
- Please use this logo on your marketing materials in a prominent position (typically upper left hand corner). Note the logo guidelines at this link
NEW! Millennium Park 20th Anniversary Logo
- Please note the logo usage guidelines (pdf) included in the above link.
- Space permitting, please include the DCASE logo in your marketing materials in a less prominent position than the City logo. Note the logo guidelines at this link
Photos:
General Millennium Park Promotional Photos
- Photography credits are listed in the file name.
Video Assets:
We are working on a promo video to be ready in early spring.
Major Dates:
Note: Millennium Park's official opening took place on July 16th, 2004. The Millennium Park 20th Anniversary Celebration will take place July 18 – 21 (exact times TBA)
Key Partners and Credits:
This [event/program] is presented by the Chicago Department of Cultural Affairs and Special Events (DCASE) with the Grant Park Music Festival and others and made possible through the generous support of the Millennium Park Foundation and others.
General Copy (For Press Releases, Website, E-Newsletters, Blogs...)
This year marks the milestone 20th anniversary of Millennium Park — the #1 attraction in the Midwest and among the top 10 most-visited sites in the United States. All season long, the Park will be bustling with free cultural events including a special Millennium Park 20th Anniversary Celebration (July 18–21). Scheduled to take place almost exactly 20 years since the Park’s official opening on July 16, 2004, this four-day celebration will include activities for families and youth, workouts, new public art, dance performances, and concerts featuring headliners to be announced.
Millennium Park
Celebrating its milestone 20th anniversary season, Millennium Park delivers a world-class collection of architecture, landscape design and art that provides the backdrop for hundreds of free cultural programs including concerts, exhibitions, interactive art and family activities. In Millennium Park, you’ll find a spectacular gathering spot located in the heart of the city, a destination for all Chicagoans and visitors alike. In addition to the more than 80 free events to be presented throughout the summer, a special four-day 20th Anniversary Celebration will take place July 18-21 across the Park featuring award-winning headliners, activities for families and youth, workouts, new public art, concerts, and fireworks—presented by DCASE with the Grant Park Music Festival and others and supported by the Illinois Office of Tourism, Millennium Park Foundation and others.
Millennium Park is the #1 attraction in the Midwest and among the top 10 most-visited sites in the U.S. Located on Michigan Avenue, bordered by Randolph St. to the north, Columbus Dr. to the east and Monroe St. to the south, the Park is open daily from 6 a.m. to 11 p.m. Plan your visit at MillenniumPark.org; follow on Facebook (@MillenniumParkChicago), X (Twitter), Instagram (@Millennium_Park); and join the conversation on social media using #MillenniumPark.
Chicago Department of Cultural Affairs and Special Events
The City of Chicago Department of Cultural Affairs and Special Events (DCASE) supports artists and cultural organizations, invests in the creative economy, and expands access and participation in the arts throughout Chicago’s 77 neighborhoods. As a collaborative cultural presenter, arts funder, and advocate for creative workers, our programs and events serve Chicagoans and visitors of all ages and backgrounds, downtown and in diverse communities across our city — to strengthen and celebrate Chicago. DCASE produces some of the city’s most iconic festivals, markets, events, and exhibitions at the Chicago Cultural Center, Millennium Park, and in communities across the city — serving a local and global audience of 25 million people. The Department offers cultural grants and resources, manages public art, supports TV and film production and other creative industries, and permits special events throughout Chicago. For details, visit Chicago.gov/DCASE and stay connected via our newsletters and social media.